Are you spending a fortune paying for traffic that doesn’t convert?
PPC (Pay-Per-Click) marketing on search and social networks shouldn’t be costing you more than it’s making you.
We’ve been managing pay-per-click marketing campaigns for our clients for two decades, and are well versed in every one of them, in the ways your campaign can leak money without return. The search engines don’t care if you waste your money, but we can help you find where you’re losing money and apply the hard-won knowledge of over a decade of managing campaigns to your campaigns in a campaign optimization review.
With PPC, ads are placed for you on the search engines alongside search results, and can be placed on Facebook or other social media websites. As the PPC advertiser, you pay only for the traffic you receive through those ads.
Desi Matlock has been a search marketing go-to-gal for 23 years, helping people break into pay-per-click marketing since search began. As Google Ads, Bing ads, and Facebook/Meta ads are the primary form of online ads these days, it’s helpful to work with someone who knows every nuance and opportunity and it’s actual real-world effectiveness.
Desi has been to Google HQ for invitation-only special training, keeps up with the latest changes, and knows exactly how to get the best bang for your advertising buck in search in today’s environment.
She has a high-level of expertise with all of Google’s various marketing tools, including Business listings, Ads, Analytics, and Tags.
She manages numerous Meta campaigns and can help you debug them, since almost everyone has issues with becoming more effective on Facebook.
Desi can create an online marketing strategy for you from scratch or she can turn around under-performing campaigns. She can be brought in at any point in the process, finding the real reasons why some campaign isn’t working–and she knows how to repair it.
Desi is often called in as a consultant to help a business out when they find that their online marketing is costing them more than it is making. She oversees millions of dollars a year worth of her client’s marketing campaigns to very good ROI.
Her average conversion rate (the percentage of clicks which convert into leads) is far higher than industry standard.
It is the sole defining factor of success for us at Matlock Web Consulting that you, as our client, see more prospects as a result of our work.
